NecoleBitchie: RIM announced the release of it’s newest phone, Blackberry 10 which features, video calling capabilities for Blackberry messenger, touchscreen keyboards, 1080p Video recording, Blackberry Balance, which separates all work and personal apps into two different profiles on the phone, Instagram-like filters on its camera, the ability to download music straight to the phone, and more. To make the launch of the new device, even more convincing, they’ve brought in Alicia Keys as their new “Global Creative Director.”
Today, she took to the stage to announce her new job title at the Blackberry 10 Launch while admitting that Blackberry was once like an ex-boyfriend to her. “We broke up. I was playing the field. Now we’re “back together.”
She also revealed that in her new role, she’d help Blackberry:
…Work closely with the app designers, the carriers, to explore this BB10 platform. I’m definitely going to start with other super women who also love BlackBerry, and work with people in the entertainment and music business to inspire creative projects. And I want to enhance this concept, or bridging the gap between the work phone and the play phone.
See a peek at the new Blackberry side by side with the Iphone HERE:
You definitely have to love how these celebs are redefining the endorsement deal. They aren’t just settling for getting paid to say they love a product. They are actually taking on job titles within the company, sitting in board meetings and having input on the marketing and advertising of the products they endorse.
We also may have a new power couple emerging right before our eyes with Alicia and her hubby Swizz Beatz. While she’s partnered with Blackberry as their Global Creative Director, and Reebok to create a new line of shoes, Swizz Beatz’ resume is equally impressive with collaborations with Aston, Christian Louboutin and Audemars Piguet. He was also named the Worldwide Creative Director of Reebok Classics, VP of Creative Design and Global Marketing for the Lotus car brand and a Global Ambassador for New York City Health & Hospitals.